App for public space heroes

Goal

Enhance social interaction in public spaces. Think of a silent disco in the metro or ad hoc flash mobs for example. Saam app allows people to break off their daily routine and have some unexpected interaction.

My Role

UX Designer, Graphic Designer, UI Designer, Interaction Designer

Final study project at the IronHack UX/UI Design Bootcamp. April 2020.

Project duration: 2 weeks.

Deliverables: user research, user persona, user journey, mind map, user flow, mid-fidelity and high fidelity design prototypes with micro-interactions.

Tools: Figma, Illustrator, Photoshop.

Research

The goal of the research was to validate the following hypothesis: I believe that providing users with a tool that allows them to listen to music simultaneously with each other in public spaces will enable them to connect and interact with each other in a deeper and meaningful way.
Below is the result of the research that I conducted.

Data Sources

Data from online survey. Based on total 34 valid responses collected between 6 and 8 April 2020).

Data from the “Music Listening 2019” analysis carried out by the International Federation of the Phonographic Industry.

Facebook group “Stranded at the Airport” approached for qualitative research interviews. Total 7 respondents.

Qualitative interviews with 3 respondents (age 26 – 45, Amsterdam).

Literature: Social Interactions in Urban Public Spaces, Flash Mobs: Social Construction of Public Spaces as Places for Sociability and Public Discourse, The 2019 Hearables Survey by Audio Analytic.

61%

respondents wanted to listen to music with others simultaneously

50%

of respondents would actively interact with unknown group of people in the public space

67%

of respondents felt disturbed by music in public space

16,4k

members of facebook group “Stranded at the airport” – tango dancers dancing in public spaces.

89%

respondents use on-demand audio stream service

Social Interactions

Think of a silent disco in the metro or ad hoc flash mobs for example. Saam allows people to break off their daily routine and have some unexpected interaction.

Healthy Public

Saam stimulates urban play and creativity which are used as tools to rejuvenate the public realm and bring interest to everyday life.

Business Model

Using Saam could give the stream services a viral growth channel, as users could urge friends to get premium accounts to sync up. The intimate experience of co-listening might lead to longer sessions, boosting ad plays, or subscription retention.

item
item
item
item
item
item
item
item
item

item

Project Timeline >

item

• Day 1-3
Lean Survey Canvas
Qualitative Interviews
Online Survey
Competitive analysis
Technical Assessment

item

• Day 7
UI Design
Usability tests

item

• Day 8
UI Design
Microinteractions
Hi-Fidelity Prototype

item

• Day 9
Hi-Fidelity Prototype
Presentation

item

• Day 10
Presentation

Questions? Let's have a talk